Hospitality & Tourism Consulting
Practical support for hotel operations, guest experience and property performance.
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Smiling Faces International
Hospitality & Tourism Expertise Built on Real Operations.
SFI helps hotels, resorts, tourism businesses and service organisations improve operations, guest experience, people, standards and commercial performance through practical consulting, training, audits and technology-enabled support.
- Hotel & hospitality operations
- Guest experience & service excellence
- Uganda • Africa • international insight
20+
Years of practitioner experience
Hospitality and leadership experience brought by Mr. Ayub Kato.
3 countries
Documented 2026 programme delivery
Tanzania, Zimbabwe and Ghana.
6 modules
A practical service-excellence journey
From service foundations to modern operating standards.
Practical capability
Hospitality and tourism are where SFI starts.
We help hotels, tourism businesses and service organisations strengthen operations, people, guest experience and standards.
Training, Curriculum & Capacity Building
Practical programmes and learning design for hospitality teams, managers and institutions.
Explore this serviceStandards, Audits & Quality Assurance
Independent checks that make operating and service gaps visible.
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SFI Academy
Build the skills behind a better guest experience.
Four focused short courses. Three months each. A learning model of 70% practical work and 30% theory, at UGX 600,000 per course.
News & insights
The latest from SFI.
Conference conversations, practical learning and hospitality work from SFI and Mr. Ayub Kato.
Grand Legacy Hotel, Kigali, Rwanda · Completed
Ayub Kato joins the hospitality conversation in Kigali
Mr. Ayub Kato represented Smiling Faces International at the fourth Hospitality Practitioners’ Conference Africa in Kigali, with The Future Guest among the key discussion topics.
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Accra, Ghana · Completed
Service Excellence Standard Training — Accra
Approximately 35 participants joined practical service-excellence training in Accra, including guest-interaction and team-communication role-play.
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Harare, Zimbabwe · Completed
Service Excellence Standard Training — Harare
Interactive training for hospitality and gastronomic professionals in Harare.
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Inside the training room
Hospitality learning you can see.
Watch selected footage from Accra: practical role-play, peer learning and service leadership within the ARSO/Afreximbank regional masterclass.
How SFI works
From operating context to practical follow-through.
1
Diagnose
Clarify the operating context, service gaps and desired outcomes.
2
Design
Shape an intervention around the people, standards and systems involved.
3
Deliver
Use practical facilitation, tools, scenarios and operating examples.
4
Measure
Capture feedback, audit findings and observable changes without overstating the evidence.
5
Reinforce
Support follow-through with standards, action plans and coaching.
Practitioner leadership
Meet Ayub Kato.
A hospitality, tourism and hotel-operations executive with more than 20 years of leadership experience across Uganda, Africa and the United States.
His wider service, workforce and technology experience grows from that operational hospitality foundation.
Start a conversation
Let’s discuss your operating challenge.
Tell us about your property, team or programme and the outcome you want to improve.